Numbers Game: New Report Puts Andriod Ahead of iOS in US.

4 Dec

Another day, another round of statistics from someone looking to fan the flames of the mobile OS war. According to a report by comScore [1]:

“The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 26.3 percent market share. Google Android continued to lead among smartphone platforms, accounting for 53.6 percent of smartphone subscribers, while Apple secured 34.3 percent.”

What makes this report interesting regarding mobile OSes is these statistics include the iPhone 5 and iOS 6 (which is available for the iPhone 4 and 4s as well). Not surprisingly RIM and Microsoft saw declines in usage. At this point the mobile OS field is still a two horse race.

For all the touting of apps on smartphones, the overwhelming majority of people use their phones for a different reason. Almost 76% of smartphone and non-smartphone users cite sending texts to another smart phone as their main function. This feature is also available on most “feature phones” which cost considerably less in terms of the actual phone and service plans. This could explain the large percentage of the feature. Second on the list of used phone features was apps followed by (in order of usage) using the browser, accessing social network sites or blogs, playing games and  listening to music.

Samsung at 26.3% edged out Apple at 17.8%  in OEM usage for smartphone and non-smartphone users. With the vast array of phones made by Samsung, Apple coming in second is very respectable. It would be interesting to see the statistics of Samsung smartphones vs. Apple smartphones only. But the waters would get muddied by the fact some parts of the iPhone are made by Samsung. So would Samsung get a percentage of those iPhones? All depends on how one decides to slice up the survey number pie. LG, Motorola and HTC rounded out the top five in that order. Most of which have smartphones based on the Android OS.

Over all then numbers clearly indicate mobile is not only here to stay, but growing every day. It continues to feed the addiction people have for being “connected” [2] with no end in sight.

Reference –

  1. comScore Reports October 2012 U.S. Mobile Subscriber Market Share – comScore
  2. Hung Up: Addiction to Mobile Phones Ruining People’s Relationships
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